The heart of any direct selling company is its field. Your associates are doing boots-on-the-ground work to sell your product, meeting with their friends and family, hosting parties, promoting on social media and much more. There can be many thousands of them selling for a single company. What could go wrong? It turns out, a lot. When you have so many people acting as representatives of your brand, it can make what they say publicly about your opportunity and product unmanageable, and more importantly, can bring risk to your company.
